What’s the most interesting part about our business.

” Our business has so many tangents and tasks. You could like some and hate some.

For me the accounting part could be the most hated part but if you ask me my most favourite part about our job, it is undoubtedly choosing the textiles and fabrics for our collections.

When I am at the fabric store, I feel like a kid in a Candy store.

I go into this world of imagination and starts to create this beautiful outfits.

This entire process gives me so much thrill and excitement.

I love it because I do it with so much passion and that’s why I truly believe in the saying,

When you love you work, it’s not work anymore.

Do what you love and love what you do.”

Kirti Seth ( Co-founder)

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